August 3, 2009

Do sub-brands always get sub-par treatment?

I’m glad Heineken is continuing their Give yourself a good name campaign.


But the new Heineken Light work just isn’t as smart.



1 comment:

  1. golublog9:54 AM

    Meanwhile I stand in the corner with the cheapest beer on tap, and give myself a very,very bad name.

    ReplyDelete

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