This is really an execution, not a concept. But it looks cool.
An old creative director of mine pitched doing a lenticular for every project. If he sees this, I’m sure he’ll be impressed that they keep getting more advanced – and he’ll probably start using this deodorant.
We've had some fun with lenticular ideas at uni! It's a much more inviting way (I think) of doing a basic before/after or with/without type of ad. And it's human nature to look at at and figure out what it's doing, so people hopefully notice it more.
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