March 16, 2010

Is there a cure for using puns in advertising?

Pulling off a good pun is even more difficult because ad folks believe that all puns are bad. And most are.

But the visual treatment brings this one around better for me than their previous needle/little prick ad.

1 comment:

  1. being an Ad student at an art school.. I wonder when the merge of "advertising no-no's" and creative integrity happens.. Almost everything I see published is what professors at my school would call a lazy attempt. I wonder if going into a real agency I will have a hard time being so generally punny or basic after concepting so many alternate ideas.