November 17, 2009

Wish you were at the beach?

This Surfrider Foundation campaign has been out for quite awhile, but I just saw this ad in an issue of ReadyMade magazine.

"In regions of the Pacific, plastic particles outnumber plankton six to one. Make waves. go to"

The rest of the ads in the campaign courtesy of google images.

(Billboard found on adverbox.)

You can see a similar ad that highlights the contents of a bird’s stomach here.


  1. Anonymous8:19 AM

    I come to your blog often, but this really hit me...powerful, sickening images. You should see what our Mississippi River washes up on the shore, besides dead catfish.

  2. Notice to all adpeople and designers - very soon plastic wrapping your concept will become played out.