July 31, 2009

Who is the most stylish person in advertising?

Banana Republic and AMC are doing a smart cross promotion for the premiere of the third season of Mad Men.

They’re giving away a walk-on role and a $1,000 gift card.

You can vote on the stylish contestants at madmencastingcall.amctv.com.

To enter, you have to have a code that’s only available in-store inside this very well done “style guide.”

Each brochure also includes a 25% off coupon and an iTunes code to download the first episode of Season 1 for free.

I hope someone in the industry wins.

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