Nestle’s Quik was my favorite drink when I was a kid.
(Now it’s a close second to gin and tonic.)
The first time I became aware of branding was when they changed the name from Quik to Nesquik. (Big mistake.)
So I loved two billboards they had up this year near Yankee’s stadium. The bunny drinking out of a straw in one ad lead to the glass on other billboard. I never got a picture of them, but found this one online:
Here are a few other ads in the campaign:
This has been another post in the Ask A Copywriter Year End Close Out Sale