February 9, 2009

Were these ads a good idea?

eMusic arrives late to the sleeveface party with these ads.

A good idea isn't quite as good if someone else came up with it.
A good idea quickly goes bad if it's already been stolen by someone else.


  1. Anonymous4:10 PM

    Ahh, let them have their fun.

    Sleeveface is for everyone.

    Heh heh!

  2. Anonymous5:25 PM

    Very kind of you Carl. But if someone is gonna do it, I'd rather see it done better.
    Hope the book does well.

  3. Anonymous5:55 PM

    I am surprised that emusic focuses on the more popular acts in these ads. IMOP - Their strength is in their indie and obscure selections. People looking for the most popular albums will be disappointed when they cannot other music that is on the charts.

  4. yeah, it's been done, but you know what? I love it! I like the fact that a digital service makes reference to the physical. And do you know what? It'll bring some people from the digital to the physical world. *That*s the marvel of it. They could have focussed on their pricing, or their accessibility, but instead they've referenced the areas where they are actually *weak* ie physical product and artwork. Good on 'em! (or is that good on em(usic)?)

  5. Whilst different companies in different countries have used this creative idea, in a lot of cases it seems to have got weaker as it has gone along.

    'Bob's books' even started using this in newspaper classifieds in the UK!

    Think you might also like Andy Whitlock's 'Sleeveface family tree'.

    Wonder who will be next to use this idea?!