Can you afford to buy it twice?

Compelling headline for renter’s insurance.

Wish the design was a bit cleaner, but who asked me?

Is it still possible to produce an ad that illustrates a product feature?

Simple message, simple concept, simple execution. It simply works.

Is this every client's dream ad?

HSBC has moved away from their ”different values” campaign in favor of a headline driven one.


Their old values campaign had a lot of momentum, but these do a great job paying off their “the world’s local bank” tagline.

Does anyone ever refer to foosball as table futbol?

Coke placed World Cup themed tables and foosball games in Greeley Square Park.

Is everyone hungry for more social media?

4Food wants to de-junk fast food and they're seamlessly using twitter and facebook to spread the message.

The Wall Street Journal has a nice article on how they plan on using iPads and social media in-store.

Even the signage on their construction site has a social element.

If a picture is worth 1000 words, how many headlines does it take to sell a camera?

(Maybe I should start carrying a camera around, my iPhone shooting skills seem to be lacking lately.)


Straightforward tactic, but when I did search lumix online, I didn't see any connection to the campaign in the results.

A strong drink calls for a strong headline. Or is it the other way around?

Jameson is out with another headline driven campaign.

You can see their previous work here.

(Sorry for the bad pics.)

Do you love futbol and fashion?

Then Bebe must be targeting you with this campaign.

Do you really need a car?

You can see Zipcar’s previous campaign here.