Can you see a better way?

If your concept depends on seeing a reflection, figure out a way to put it on a real mirror. This semi-reflective stuff just doesn’t cut it.

This has been another post in the Ask A Copywriter Year End Close Out Sale

Can you say the F word in an ad?

I thought it was funny that both of these shows used the F word. But not funny enough to post. (Until now anyways.)

This has been another post in the Ask A Copywriter Year End Close Out Sale

Does drinking make you happy?

Nestle’s Quik was my favorite drink when I was a kid.
(Now it’s a close second to gin and tonic.)

The first time I became aware of branding was when they changed the name from Quik to Nesquik. (Big mistake.)
So I loved two billboards they had up this year near Yankee’s stadium. The bunny drinking out of a straw in one ad lead to the glass on other billboard. I never got a picture of them, but found this one online:

Here are a few other ads in the campaign:





This has been another post in the Ask A Copywriter Year End Close Out Sale

Do puns make you thristy?

Have you bought your Art Director a drink lately?

At first glance, I missed the word "straight" in this headline.

"So smooth you can drink it" isn't much of a selling point.

Would you rather get it or forget it?

I really wanted to call out this poorly written and horribly art directed line, but copyranter beat me to the punch.

This has been another post in the Ask A Copywriter Year End Close Out Sale

Is this show still on the air?

More ads I forgot to post for another show I never watched.

This has been another post in the Ask A Copywriter Year End Close Out Sale

But to be fair I don’t watch the news either

I was interested in checking out IFC’s The Media Project, but haven't actually watched it.

This has been another post in the Ask A Copywriter Year End Close Out Sale

Can a funny sounding url sell anything?

Grape Nuts tried to find out with NoGrapesNoNuts.com.


This has been another post in the Ask A Copywriter Year End Close Out Sale

What is UltraBrite and why doesn't Mom want you to know?

This ad was leftover from a short lived regular feature called Anne’s Ad Attic with vintage ads pulled from a stack of old magazines I inherited from my Grandma.

This has been another post in the Ask A Copywriter Year End Close Out Sale