October 21, 2008

Will affordable luxury become a badge of honor?

This print ad uses stickers to challenge perceptions about a brand.

It ran as consecutive pages in Wired magazine.

Trying to turn luxury into a parody product is an interesting strategy that might work during tough economic times.

October 20, 2008

October 16, 2008

What are you wearing?


Both these ads make nice use of a fashion fauxpas to show why having your anytime minutes start earlier is a good thing.

I assume the nudist colony and phone sex operator concepts didn't make the cut.

October 15, 2008

Obama is a junkie. McCain is an addict.

Are you fired up for the presidential debate tonight?

Disclaimer: I usually don't post my own work, but this is for a good cause.

October 14, 2008

Does Mom really want you out of the house?

The presidential candidates aren’t talking about family values, so the Navy is picking up the slack with this campaign geared toward the mothers of prospective recruits.










October 10, 2008

Want a coffee with your divorce?


Some lovely ladies were giving away coffee and biscotti outside of Grand Central this morning to promote The Starter Wife.

October 8, 2008

Does your bank care how you see the world?

HSBC has evolved their previous ”point of view” campaign.












If you don’t live in NYC, this last execution refers to the giant inflatable rats found in front of non-union work sites.

October 7, 2008