This print ad uses stickers to challenge perceptions about a brand. It ran as consecutive pages in Wired magazine. Trying to turn luxury into a parody product is an interesting strategy that might work during tough economic times.
Both these ads make nice use of a fashion fauxpas to show why having your anytime minutes start earlier is a good thing. I assume the nudist colony and phone sex operator concepts didn't make the cut.
The presidential candidates aren’t talking about family values, so the Navy is picking up the slack with this campaign geared toward the mothers of prospective recruits.