we source our coffee from farmers. They source their coffee from factories- So the farmers get their coffee from factories and sell it to starbucks?
I thought the exact same thing when I first read it...about farmers getting their coffee from factories.
I think Starbucks gets by on its incredibley devout following, and thats who these ads are speaking to. As a non-Starbucks drinker (I brew my own Cafe Bustello, no makeover needed) I am still not convinced by stats or claims. On a higher note, its good to know Starbucks deals with farmers etc.
the headline about sourcing coffee from farmers makes it sound like the farmers source from factories, as opposed to "the other guys" sourcing from factories. -nitpicky.
damn, i was beaten to that comment by two people. Shame on me for not reading the comments before opening (typing?) my mouth