I am not a fan of ads that use reflective paper.
Even if you have a great concept, the execution ruins it.
But this campaign won me over when I discovered that they tried to add a more reflective surface.
Too bad people ripped them off.
I like the balance of the crop marks on one side and the size of the mirror on the other.
The video on the site is well shot too.
The paper is a bit of an eye sore.
ReplyDelete