Maybe the strategy has been working for Dr. Pepper? They've been touting their 23 flavors for a while now.
I guess you can make a connection between the keyhole graphic and a secret being locked away. But it's a stretch. Selling the simple joy of having a Coca-Cola is much more true to the brand. (Remember “Have a Coke and a smile?”
I hope they just keep focusing on “Open Happiness."
On a side note, combining two words to form a nonsense word is the new black.
Cool blog!
ReplyDeleteI always find it interesting that a simple, much loved product like Coke at times has to justify itself -- when the public fancy changes.
Perfect example: a poll I read on electro-mech, a company that makes high school scoreboards, quizzed people on whether soda should be allowed to be sold in cafeterias. I guess there's whole lot of people who don't remember how much soda they drank during high school.
Anyway, like 50% said sure, kids should be allowed to drink what they want, and schools aren't prisons. Comforting...in this age of political correctness.
- Bud