11 herbs and spices made The Colonel famous. But has anyone cared about Coca-cola’s formula since they got rid of the cocaine?
Maybe the strategy has been working for Dr. Pepper? They've been touting their 23 flavors for a while now.
I guess you can make a connection between the keyhole graphic and a secret being locked away. But it's a stretch. Selling the simple joy of having a Coca-Cola is much more true to the brand. (Remember “Have a Coke and a smile?”
I hope they just keep focusing on “Open Happiness."
On a side note, combining two words to form a nonsense word is the new black.