What do you have against fruit?

It took me awhile to get this one.

But once I recognized the splatter as a pineapple slice, I laughed at the straws blasting it away like a shotgun on a skeet range.

Not sure if the cherry and cocktail sword is supposed to be a head on a pike, but eliminating fruit by any means necessary does a fun job of paying off the line “The rum that needs nothing.”
Although it does make me worry that the brand has some self-loathing issues about being named named Appleton Estates.