I am officially over teaser ads that try to send you to a blind url.
Can’t we give people a more compelling reason than a cool visual and mysterious name?
Saw these awhile back, just got around to poking around the site.
It's actually part of a solid campaign for Diesel’s new fragrance, Only The Brave. (You can read about the whole thing here.) So teasers will always have their place in the ad tool box.
The hands forming the images relate to the odd shape of the bottle. But this campaign has a completely different feel than their other print ads: