What sells better than sex? Vampires, of course.

I’m digging this visual metaphor from iGo, a line of eco-friendly chargers and power management systems.
VampirePowerSucks.com contains a "calculate your energy loss" app and an augmented reality feature that throws a blood splatter over your face when you hold the little power outlet graphic up to your webcam.

You can then enter your pic in a contest or post it to the usual social media suspects.