December 17, 2009

Is this in the holiday spirit?

JC Penny has put a seasonal spin on their campaign attacking Macy’s flagship store.

(If you’re not familiar with the holiday classic, Miracle on 34th Street revolves around the Santa at the Macy's Department Store.)

3 comments:

  1. I LOVE THIS!!! LOL
    It's ironic how both companies have the same color.
    Pennies attacking Macy's hunh?
    Isn't it cool that JCP is attacking Macy's during the X-max holiday season?
    I am inclined to purchase from this "bad boy" attitude.

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  2. ironic how both companies have the same color.

    Make website india

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  3. Enjoying your posts and getting to see some NYC creative. Shame that the headline "Give like Santa, save like Scrooge" was the Christmas tagline for Canadian Tire up in Canada for nearly 15 years, as no doubt the creative team was aware!

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