I always feel a bit more manly holding a highball glass. But of course, Absolut thinks it’s what’s in the glass that counts.
Or maybe it’s just who’s holding the glass? That’s actresses Zooey Deschanel in the Cosmo execution and Kate Beckinsale in the others.
You can read all about the campaign on BrandFreak.
I found a pretty cool iPhone app on their Facebook page.
Here are the other versions they have up in a takeover of the subway station under Grand Central.