I thought Coca-cola did a great job “casting” the parade balloons in their “It’s Mine” spot. Stewie from Family Guy got everyone’s attention and having the classic loser Charlie Brown triumph at the end was a sweet touch.
But my favorite was the Tide To Go “Talking Stain” ad.
Funny and actually conveys a product benefit. Imagine that.
They even direct you to MyTalkingStain.com, where you can create your own talking stain.