Reverse psychology doesn’t work. Or does it?

Tylenol is trying to make people feel better about their brand with advice on how to avoid needing their product.

Skipping meals can cause headaches.

Popsicles can soothe a sore throat. Cool.

Start your day right. Breakfast can help prevent headaches.

Eat your greens. A healthy diet can help prevent osteoarthritis.

Something for your sore throat. And your sweet tooth.

A massage can relieve and even help prevent a headache. Tell your spouse.

Pollen counts are highest from 5 am to 10 am. Stay indoors if you can.

Yogurt. A good way to fight bad bacteria..

Don’t slouch. Poor posture can cause a headache.

Your soul is fine. Save the chicken soup for your cold.

Unless, of course, these tips don't work and the campaign is an evil plan to increase demand. Either way, they're smart to take over an entire germ filled subway car.