So is Sony saying you should never miss the chance to get a picture of a woman taking off shirt? Of course not. Brandi Chastain pulling off her uniform after making the deciding penalty kick in the Women's World Cup back in 1999 was an iconic moment. But I'm still taking a Sony Alpha DSLR-A700 with me the next time I go to Mardi Gras.
UPDATE: This image from their site shows that this has the makings of a fun, simple campaign.