March 4, 2010

Which matters more, what’s in the bottle or on the label?



These ads are so vague that there's no way you could get this vodka's only selling point - THERE'S A LED TICKER BUILT INTO THE BOTTLE!

They call it "the world’s first interactive bottle" and you can see it in action on their site.

3 comments:

  1. what's in the bottle's is outstanding.

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  2. This comment has been removed by a blog administrator.

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  3. A cool, contemporary design is all you need to sell, right... ?

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