March 9, 2010

Is this mystery worth chewing on?

In case you don't want to hold your monitor upside down in front of a mirror, the copy of this print ad says, "What is the secret flavor of new Stride Mega Mystery Gum? You seriously thing we're gonna tell you? Not a chance."

I prefer the “Don’t reveal the secret flavor of new mega mystery! Or we’ll find you.” premise of their site and this spot.

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