Saying "we listen to our customers" is a good direction for Microsoft, but I quickly got sick of seeing the line "I'm a PC and Windows 7 was my idea" everywhere. So I'm glad they followed up with other executions that have more personality in the lines.
Are you willing to help those who don’t? Enjoy your Thanksgiving, hopefully with your family. But take a moment to think of others and give something to someone that has less than you. Robin Hood Responds Food Bank for New York City City Harvest
It's the psychological phenomenon of perceiving random stimulus as significant. The term is also used to describe the knack we have for seeing faces in inanimate objects.
I didn't like this American Express ad the first time I saw it, because it's just borrowed interest from Faces In Places. (On a side note, shouldn't they work out an online promotion with the guy behind that blog?) But after seeing the spot on air a few dozen more times, I stopped thinking like a cynical creative and realized that every time it came on I started smiling. And this print ad I saw in the New York Times magazine does a much better job tying the visual to the product benefit.
Nice ad from New Belgium Brewing's Skinny Dip Beer that congratulates the Surfrider Foundation for saving San Mateo Creek. (Found in the same issue of ReadyMade Magazine as yesterday’s Surfrider ad.)
This Surfrider Foundation campaign has been out for quite awhile, but I just saw this ad in an issue of ReadyMade magazine. "In regions of the Pacific, plastic particles outnumber plankton six to one. Make waves. go to surfrider.org" The rest of the ads in the campaign courtesy of google images. (Billboard found on adverbox.) You can see a similar ad that highlights the contents of a bird’s stomach here.
Subaru tried this double sided print ad featuring a lenticular and long copy. It's not mind-blowing creative, but the lenticular insert between the pages made the ad impossible to ignore. And the copy is straightforward and nicely written. More than I can say for most work I see.
Just launched a side project called "Complete Da Tweet." It's a daily writing challenge that is pretty much what it sounds like. I start a one line story on twitter - and you finish it. So do me a favor and check out CompleteDaTweet.com or follow @CompleteDaTweet to show off your tweeting prowess.
I usually don't care for ads that use quotations. It's top-of-mind, lazy concepting. But I'll make an exception for this campaign from the School of Visual Arts featuring different illustrations of a quote from President Obama.
