They have a fun evolution of their old campaign of made up words from TBWA/Chiat/Day New York.
And thanks to Agency.com, you can “learn to speak Snacklish” at Snickers.com. Which seems to mean a facebook group that displays different executions with a wall for comments. But it does have 32,852 fans so far.
Another site called snckrz.com is much more fun.
It lets you create your own Snicker logo styled word and features a tweeter stream ala skittles. This in-depth Creativity article calls it a brand-jacking led by a former Agency.com employee now at Poke NY. Good stuff.