They're offering New Yorkers a free ride anywhere in Manhattan today to promote their “warming liquids” cold medicine.
It’s parked at the CVS drugstore at 25th and 6th. And they’re handing out little brochures and coupons to convince people to get into the car with a stranger.
The front reads “Catch a warm ride home. It’s better than catching a cold.”
Great job of doing something extra to make life better for customers. (Especially on a dreary day.) Just goes to show that doing good is a good way to make your brand relevant.
You can see more of Tylenol’s Feel Better ads here.
Thanks to Rob for the tip.