Do you stink at writing headlines?

Don’t be so hard on yourself. Hugo Boss posted these ads to get consumers to pen a line for their fragrance at HugoSayIt.com.


The winning submission will appear on a billboard in the meatpacking district. Here are a few of the gems:




Very literary:

Excellent use of cross promotion:


The official contest is closed, but you can submit your shot at copywriting fame here in the comments.