Nice addition to the campaign for When We Left Earth.
1. Place your face in the cutout hole
2. Have someone you trust take your picture.
3. Transmit images to friends and family.
4. Wait for them to hold ticker tape parade.
Good use of the old "send a cell phone pic of this ad to a friend" thing. And extra credit for placing it a block from the Empire State Building. As I walked past, several tourist lined up for shots.