Rob Walker of Murketing.com did a nice job of covering Fiji’s repositioning in this article in The New York Times Magazine.
Unfortunately, the tactic of trying to make bottled water seem green isn’t new.
June 10, 2008
Are they fooling themselves or just consumers?
This ad for Fiji water is so bad, it actually looks embarrassed to be part of this green-washing campaign.
Rob Walker of Murketing.com did a nice job of covering Fiji’s repositioning in this article in The New York Times Magazine.
Unfortunately, the tactic of trying to make bottled water seem green isn’t new.
Rob Walker of Murketing.com did a nice job of covering Fiji’s repositioning in this article in The New York Times Magazine.
Unfortunately, the tactic of trying to make bottled water seem green isn’t new.
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Dude, I don't mean to be a prick, but it's Fiji water...Not Fuji water. If it were Fuji water, it would probably include crazily-smiling, vaguely-erotic cartoon/anime images...
ReplyDeleteHa, thanks for pointing out the typo. I'm correcting it now.
ReplyDelete