It's a bit easier to read the copy in this shot:
And as you can see here, it's real cardboard inside the bus shelter:
And this giant box appeared in Union Square last week:
It was gone Monday and may or may not (sorry, I’m too busy to figure it out) be related to their online game that requires you to find hidden boxes and text a code to win a shopping spree.
They had an artist build big replicas of New York landmarks out of real boxes too.
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