I asked the copyranter what he thought of this low/hi-brow pairing of alcohol boards I spotted in Dallas.
“The champagne ad seems to be toasting the beer ad moment. Like you make it back to your apt. after getting upside down drunk at a party, and grab the cheap champagne out of the fridge to toast the fact that you made it home alive, and to keep the buzz going/delay the hangover onset.”
Cheers! Thanks copyranter.