The season premiere of Entourage used the old Wayne's World trick
of making fun of product placements to get away with using product placements.
Turtle solves his budget problem planning Vince's birthday with sponsorships by a barrage of brands. The highlights include a Happy Birthday banner signed off with the Victoria's Secret logo (which provides a nice excuse for lingerie clad models to party) and Turtle asking Vince to hold up a bottle of Sky Vodka as he blows out his candles. The gag works especially well in the hyper-Hollywood world that the show simultaneously celebrates and mocks.
It's gonna be another prosperous season for the boys and HBO.