August 20, 2010

When are you better off not advertising?


Does Shell really expect anyone to react positively about a "delivering better energy solutions" campaign after the BP disaster in the Gulf?


I actually like the copy and layout, but terrible timing.



2 comments:

  1. Intergral5:53 AM

    I think the copy is gash. Sounds like it comes straight from the mouth of a buttmunching, overkeen corporate middlemanager.

    Let's think of a way to piggyback on all the great publicity BP has gotten lately. Let's go!!

    ReplyDelete
  2. Integral5:54 AM

    At least their copywriters could spell, tho'. Dang and blast.

    ReplyDelete

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