August 3, 2010

Are features or benefits more impactful?

I’ve noticed a lot of camera ads lately. Panasonic highlighting features with headlines and Olympus doing so with a virtual demo.

But hitting emotion and versatility might be a more effective way to convince the masses.
Instead of telling me why I'll be able to take great pictures, this ad makes me feel like I don't want to miss that great shot when it comes along.

No comments:

Post a Comment