July 30, 2010

Would your ad be better without any copy?

This is the first I’ve seen, but Havaianas has been doing beautiful ads for awhile.


  1. How does this ad overcome the
    "So what?" and
    "Says you" questions?

    What is the benefit? Why would people choose these over the cheapo brand at Walmart?

    Without copy, none of this is clear.

  2. Anything that supports the illustration community is fine by me!

    Photography is mostly redundant. Illustrations offer potential for a brand new image. And like the other commenter, possibly not convincing enough to sell. At least you are decorating the world with something nice.

  3. I think they are getting at something else they aren't mentioning so clearly: http://www.threadless.com/havaianas