July 28, 2010

How do alcohol brands handle online?

Two ads I haven't posted before in their ongoing print campaign.

The turning the “8” on the happy hour sign so it reads “5 to infinity” works better in the recent TV spot. (Which surprisingly I can’t find anywhere online.)
But it’s pretty difficult to turn a good TV spot into good print.

1 comment:

  1. Does the Corona drinker hand, turn the 8 to infinity? Yeah I see that in motion much better.

    I am a HUGE fan of subway alcohol, since the subway is the chariot of the common man, and what are so many workers rushing to after work...

    As for alcohol online. Good luck there. You can't catch me browsing liquor sites while I work. I guess a banner campaign works. You know like whiskey on music blog sites etc.