June 3, 2010

Do you really need a car?

You can see Zipcar’s previous campaign here.

1 comment:

  1. I say yes, I need a car. I am guilty of using a zip car or borrowing someone else's car for all of these activities on the ads.

    Its a unique need to our city, and I think zip car is filling it. I also think its brilliant that the ad are on the subway, enticing me to get out of the crowded morning train and rent a car.

    Those tag lines are little akward aren't they?