There's a rule of thumb in advertising that goes something like, if all else fails put a baby or a puppy in the ad. The New York Lottery has taken this axiom to the extreme for their new Sweet Million game.
My only nitpick is that I wish the payoff line was "Which is pretty sweet."
But the online work is pretty funny.
Do you know who wrote the song for the bunnies ad? It's really catchy!
ReplyDeleteDo you know who came up with this marketing campaign. I love researching advertising agencies.
ReplyDeleteDDB New York came up with the ad campaign.
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