Are you going to dress up as a psycho the day after Halloween?

This Sunday is the 40th New York City Marathon and Asics is showing their support.


ING gets some bonus exposure as the title sponsor of the race.

But the Vita Coco product shot in this ad is so perfect that I wonder if there was some kind of arrangement between the brands and agency. Or maybe it was just an authenticity thing – who knew coconut water was a cult health drink with runners?







I like these better than their campaign from last year.