September 22, 2009

Is custom uniqueness the last Unique Selling Proposition left?


These ads have already made the rounds, but I just got a chance to check out ConverseOne.com, where you can design your own shoes.

I don't think these animal mash-ups are particularly well done, but I’m really intrigued by the whole product customization trend.

Plenty of other companies have been playing in the custom space:
Jones Soda
M&Ms
Freitag bags
Kleneex
NIKEiD
Can you think of any others?
Here’s the rest of their photoshop animal abuse:


1 comment:

  1. Many institutions limit access to their online information. Making this information available will be an asset to all.

    ReplyDelete