Media coverage and blog posts generated by the campaign:
The New York Times
The Wall Street Journal
Portfolio
Multichannel News
Communication Arts
AdWeek
AdRants
MediaPost
Mobile Marketer
Guerrilla Communication
Bikecentric
Richardson
Daily Draft
Bring The Hope
Metlin
Youth Radio Flows
Philebrity
You Suck At Sports
Podium Cafe
Slowtwitch Forum
EnginePoint
Woolard Speak
