I did a campaign for a vehicle with a start button. The marketing managers was so excited he made us use the button as a mnemonic device for the car, which of course we did. Problem was only the top of the range model came equipped with a start button. The other 8 models in the range did not. Doh!
I did a campaign for a vehicle with a start button. The marketing managers was so excited he made us use the button as a mnemonic device for the car, which of course we did. Problem was only the top of the range model came equipped with a start button. The other 8 models in the range did not. Doh!
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