Can this campaign return an American brand icon to its former glory?

I think the new Levi’s work is delivering the authentic voice that the brand has been missing for so long.

The online component is also nicely done.


Also love that they feature Walt Whitman as their inspiration.







Of course, the true test will be if I can find a pair that fits as well as the designer jeans my wife insists on. I realize that having my wife buy my clothes doesn't fit the independent spirit of the brand, but I'm man enough to accept it.