My love affair with teaser campaigns is waning fast.
Slapping an intriguing url up all over the place is a pretty sure way to get some attention. But it’s a waste if you don’t pay it off quick or pull people into a bigger mystery.
The latest attempt are the hideous patterns that say WhatIsTheNewBlack.tv popping up on bus ads and wild postings around the city.
I’ll spare you the suspense, it leads to a site where you can dress up a model and have your fashion choices rated.
It has a send to a friend button, which generates this:
No branding anywhere. No next step.
Who is throwing their money away on this?