This campaign has been up in Penn Station for months, but I usually pass though in too much of a hurry to take pictures.
Hopefully they're running these ads other places, because advertising trains in trains stations seems like a waste.
I've also seen this next execution as a taxi topper - which didn't make any sense to me. It would work better in an airport.
This one would also play better in an airport:
Having both of their brands (Amtrak and Acela) in the same campaign without any explanation throws me off a bit. But I like the style.
Well, could be seen as positive reinforcement, working to get more patronage from your existing customers ... who happen to be your best prospects for more business! No harm in reminding them what's in it for them regarding the chosen mode of transportation.
ReplyDeletePS love the word verifications on these blogs - mine is "partini." Is that a word? Should be! Sounds fun.
I'm beginning to think they may have ripped off some student work I did and posted to the Amtrak Facebook page - http://www.facebook.com/photo.php?pid=35608508&id=25505579 . Eerily similar.
ReplyDelete