How about driving almost 3000 miles without a bathroom break?
That’s what two copywriters are going to do to promote Willie Nelson’s BioWillie brand of biodiesel.
Brian Pierce and Nik Bristow from Atlanta’s Fitzgerald+CO are going to follow the route of the Cannonball Run - without a single fuel stop.
Their record-setting trip will begin in Midtown Manhattan and end in Santa Monica. Well worth checking it out at WillieRun.com.
Or better yet, see them off at their kick-off party:
Monday, Sept. 22nd, 7:00pm - 10:00pm
XR Bar at 120 West Houston St. (corner of Houston & Sullivan)
If you show up dressed as Captain Chaos, I’ll buy you a beer.