November 9, 2006

A very brief history of advertising manifestos

Repetition
Back in the old days, all you had to do was pound your product benefits home by repeating the same jingle or slogan over and over and over.

Disruption
In the so-called glory days, companies discovered creative work stood out. Then even more edgy stuff was required to bust through the clutter.

Connection
Today, customers seek out meaningful experiences that enhance their lives. If you want people to bond with your brand, you can’t force the relationship anymore.

1 comment:

  1. Ok, were we just completely on the same page yesterday or something? Nice!

    ReplyDelete