Is this the best social media contest ever?

Mini Cooper has teamed up with Smith Magazine of Six Word Memoir fame to award "the best test drive ever." Submit your six word long idea, @SmithMag will judge the entries and Mini will make one of them happen.

Not every brand can pull off letting people pick their own prize, but here's two other things they got right:
-The clear contraint on the length is sure to inspire creative entries and is ideal for sharing.
-They don't force you to post, like or retweet to enter.

The fact that they also teamed up with someecards to promote it doesn't hurt either.

Here's my entry:

Submit your own at their site.

As usual with the Mini brand, design goes a long way. Even their emails look cool.

Yes Mini, it certainly is.

I'm not the only one who can't wait for the season premiere of LOST this Thursday.

You can see more words of wisdom from this Mini Cooper billboard here.

Airport security screening bin ads

The annoucement of this new ad medium was pretty well covered in January, but I just saw some in action today at the Richmond Airport.

Might be a good media buy for Dr. Scholls.

On a side note: Yes, that is a mini cooper roller coaster.

Can you sell it in 7 words or less?

That's the rule of thumb for the maximum number of words you can have on a billboard. (We need to implement a similar rule for banner ads.)

Here's another play on words that works for me. But I may be bias, I’ve long been an admirer of Mini Cooper’s ads.