June 13, 2008

Would you drink The Great Not-so-American Lager?


Belgium-based InBev has made a $46 billion offer for Anheuser-Busch.
via Brand Republic

June 12, 2008

Will you still marry me?



I’m getting married in August, so this bus shelter for We TV’s Bridezillas made me realize what an amazing job my fiancĂ©e is doing handling the stress of planning a wedding.

June 11, 2008

June 10, 2008

Are they fooling themselves or just consumers?

This ad for Fiji water is so bad, it actually looks embarrassed to be part of this green-washing campaign.

Rob Walker of Murketing.com did a nice job of covering Fiji’s repositioning in this article in The New York Times Magazine.

Unfortunately, the tactic of trying to make bottled water seem green isn’t new.

June 9, 2008

Refreshingly simple




The clean layout and solid headlines in these Nestea ads are working for me.

June 7, 2008

I haven't felt this way since Jessica Rabbit


I may have a bit of a crush on the girl from the Colt 45 poster.

June 6, 2008

Does good design work every time?

It’s not easy to make an ad that looks good enough to hang on your wall. But these take one posters for TheTalesOfColt45.com pull it off.



Check out copyranter’s take on their shift from homeless to hipster at Animal.

June 4, 2008

How do you tell a complicated brand story?

Creating advertising for a global conglomerate that makes a range of complex products is a tough assignment. BASF’s "We don’t make a lot of the products you buy. We make a lot of the products you buy better” and DuPont’s "Better Things for Better Living... Through Chemistry" are the only successes that spring to my mind.
But I think the illustration in this campaign for United Technologies is engaging. Especially since just a tagline (even a great one) doesn’t cut it anymore.

(The mix of factual and slightly amusing copy is also a nice approach.)








These ads appeared over the course of several months on my Metro North train. And it took me that long to read them, so I hope they're also running as print.

June 3, 2008

Are you gonna eat that?

McDonald’s has a new campaign up highlighting the fact that their food is actually made from real food.



But this recent Burger King billboard is much tastier.