February 8, 2011

Are you too drunk to drive home, but sober enough to use the QR code reader app on your phone?

This ad hanging over a urinal in a bar bathroom has a QR code that automatically calls a cab.
You could argue that if I pull out my phone to use a QR code, I could just look up and call a cab company myself. But does the novelty factor make up for it?
At least it's a more practical placement than this taxi top ad for a similar Jose Cuervo app.

4 comments:

  1. Anonymous12:32 PM

    Wanna re-think about that proofreader you were talking about...?

    ReplyDelete
  2. Anonymous7:57 AM

    For a copywriter, your writing is pretty crappy.

    ReplyDelete
  3. Ask A Copywriter4:21 PM

    Thank you critics. I've edited this post to clean up the grammatical mistakes.

    ReplyDelete
  4. Funduro5:23 AM

    I think it fails its purpose because it's just easier keeping a cab on speed dial than look for the reader app, hold it steady and close enough for it to read in the dim light (guessing) and then make the call!?

    Codewriters are killing Copywriters!

    ReplyDelete

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